TriStar Wellness Solutions, which markets Beaute de Maman, a beauty and wellness brand developed for pregnant and nursing women, has launched its first major national marketing campaign. The innovative digital advertising campaign that is expected to have a high impact on the 4 million American expecting mothers.

Clemence Edelman, Women’s Health Marketing Director at TriStar Wellness Solutions commented, “By focusing on digital media the brand reaches pregnant and nursing women where they are actively looking for information and open to new ideas and products to meet their needs during pregnancy and nursing”

Edelman continues, “The media campaign leverages advertising in renowned websites such as BabyCenter as well as broader social media outlets, including Facebook. This marketing campaign is intended to be both informative and provide a call to action with in-store coupons offers to support the expanding retail distribution of the brand.”

Supporting this digital campaign is a strong print advertising campaign in key parenting magazines that will continue to build awareness for the Beaute de Maman brand.

The creative strategy for the campaign was developed in connection with Beeby Clark, a nationally recognized advertising agency supporting the brand marketing efforts.

The campaign highlights the brand’s key points of differences: it was developed by a female OBGYN specifically to address the needs of pregnant and nursing women, using natural and naturally derived ingredients. It introduces the whole range of solutions offered: morning sickness supplement, stretch mark cream, nipple gel, facial scrub, and face & body cream.